ByteDance’s music streaming platform Resso was officially launched in Indonesia on Wednesday after undergoing a trial period since December 2019, Daily Social reported. Resso offers social sharing services to enable users to interact with each other while enjoying music.
Resso displays lyrics in real-time and allows users to share their favorite parts of a song on social media platforms. Users can also leave comments under individual songs to spark or join discussions with community members. Moreover, Resso also generates music-accompanied GIFs and video clips.
According to the report, Resso will continue to add to its music catalog by collaborating with local and global music labels and music aggregator platforms. To date, Resso has partnered with various major music labels such as Sony Music Entertainment, Warner Music Group, and T-Series.
Resso utilizes a freemium business model. To download tracks and listen to music without being interrupted by ads, the platform offers paid plans that cost USD 3.37 for Android users and USD 4.06 for iOS users.
In Indonesia, Resso faces competition from YouTube Music, Tencent’s Joox, and Spotify.
With this new app, ByteDance wants to springboard off the popularity of its viral video-sharing platform, TikTok. Indonesia is an important market for TikTok as it had approximately 81 million downloads in the country as of May 2019, which made up about 42% of total downloads in Southeast Asia, estimated at 190 million last year.
